Rethinking Representation in Advertising

Towards Change

At Towards Change, Equity, Diversity, and Inclusion (EDI) is not just a 'tick-box' exercise. We aim to redefine advertising norms and practices through a unique approach that blends Japanese Kaizen philosophy and community engagement.

What We Do

Kaizen

Workshops

We organize workshops based on the Japanese philosophy of 'Kaizen', in which we discuss contentious advertising and its role as an 'invisible educator' in society.

Co-Production

Through our workshops, we invite individuals, communities, and companies to discuss contentious advertising and broader EDI issues in the marketing industry.

Exhibitions and Networking

We plan exhibitions and networking events which bring together diverse communities and experts to share dialogue and collaborate to foster a more ethical and socially responsible advertising lanscape.

Merely banning controversial ads by the ASA isn’t a comprehensive solution. ‘Towards Change’, is designed to foster deeper dialogue and share diverse thoughts to develop genuine solutions, moving beyond mere political correctness to substantive change.

Founder, Towards Change, Rika Holden

Design student

Partners and Sponsors

Sponsorship is key to our success. Participating in the Towards Change Project as a sponsor is a great opportunity to introduce and increase awareness of your services to an audience of dedicated and enthusiastic experts.