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Salzburg Academy on Media and Global Change Featured Towards Change

Rethinking Representation in Advertising Through the "Towards Change" Project

Salzburg Global Fellow Rika Holden shares her efforts to shape a more inclusive advertising landscape


The "Towards Change" project, founded by Rika Holden, aims to address and transform regressive norms in advertising by promoting inclusive representation.

  • Through workshops and exhibitions, the project engages diverse civic voices and industry stakeholders to reimagine and create more responsible advertisements.

  • The initiative has garnered international attention and seeks to expand its impact globally, emphasizing continuous dialogue and feedback from marginalized communities.



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